The Art of Marketing is the Art of Brand Building
If you are a company, you cannot just market your company without branding. Just as you cannot brand your company and not market it Only marketing your company or only branding, can really damage your companies overall goal. Continue reading to find out how marketing and branding can change your company. Here’s What Happens When You Only Invest In Marketing: Let’s say you produce hand made floral crafts for weddings, you are so eager to start selling your products you DIY a quick “logo” on Canva and piece together a Shopify site with lots of pink colors. You market your business on Facebook, Instagram, Pinterest, at local vendor booths, and on google, but you only sell 1 product over a 3 month period. That 1 product was also purchased by your sister. Now you’re thinking you need to offer more products and provide discounts to sell your items because you’re…